For most of their history, the Jaguars have done what many other NFL teams located in subtropical climates traditionally practice: wear their white jerseys at home during the first half of the season — forcing opponents to wear their dark ones under the sweltering autumns in Jacksonville. The only exceptions were in 2004 and 2008–2010, when the Jaguars chose to wear teal for all home games. In the preseason, the Jaguars typically wear teal at home since these games are played at night when there is very little advantage with the heat.
1995–2001
Following the logo change, the redesigned uniforms featured an all-black helmet, white pants with teal, black, and gold stripes, and numbers with gold inner trim and black outer trim. The home jersey was teal with white numbers and the away jersey was white with teal numbers. Both jerseys had a black collar and no sleeve stripes.
A prowling jaguar on each sleeve replaced the leaping jaguar going across both shoulders in the original design. The Jaguars in 1995 were the first NFL team to have 2-tone borders on their numbers and lettering, and the first NFL team to show a complex logo (the crawling Jaguar) on the sleeve.
Minor modifications were introduced to the Jaguars uniform during this time, most notably the font of the jersey numbers, replacing the original block numbers with a unique font. Two stripes were also added to the end of the sleeves below the prowling jaguar.
2002–2008
During this period, the Jaguars made minor changes to their uniform, each time adding more black to the look.
The team introduced an alternate black jersey in 2002. During that same year, the team also introduced alternate black pants, worn with either the white or the teal jersey. After the black pants were introduced, the white pants would only be seen for the first few games of the year, presumably due to the heat. The black pants originally included two teal stripes down each side. The fan reaction to the extra black in the alternate jersey and alternate pants was positive, so in 2004 the Jaguars went through a formal uniform change, which teams are only allowed to do once every five years. These changes were mostly to the away look. Before 2004, the white away jerseys had teal numbers with black and gold trim, but after, the white jerseys had black numbers with teal and gold trim. The black pants were also changed. The teal stripes were replaced with the Jaguar logo on each hip. Teal almost disappeared from the away uniform.
The stripes on the white pants were altered in 2008 so that the center, thickest stripe was black, and its accents were teal. The black jersey was not used in 2008. In the 2008 year, the gold in the uniforms noticeably shifted from a bright yellow metallic appearance to more beige.
2009–2011
The Jaguars unveiled new uniforms for the 2009 season.[43][44] Team owner Wayne Weaver reportedly wanted to "clean up" the look, feeling that the team had too many uniform styles.[44] The new uniforms were introduced in a press conference on April 22.[45] At this press conference, Weaver elaborated that different people had taken different liberties with the Jaguars' image over the years, singling out the 'All Black' look which the team wore for every prime-time home game from 2003 to 2007 as a point of regret. He also said that the team would wear their teal jerseys at home even on hot days, saying that the practice of choosing to wear white on hot days had also diluted the team's image. The new uniform reflected a simpler look overall. The collar and sleeve ends are the same color as the rest of the jersey. The crawling jaguar was removed. The numbers on the jerseys were changed to a simpler, block font with a thicker, single color border. After all of these subtractions, two features were added. The first was a "JAGUARS" wordmark underneath the NFL insignia on the chest. The second was two thin 'stripes' of off-color fabric which were added to each midseam of the jersey, curling up to the neckline on the front and below the number on the back. The stripe on the home jersey is a white line next to a black line, matching the color of the numbers, and the stripe on the away jersey is a black line next to a teal line, again matching the numbers. The pants have similar stripes, both for the home and away uniform. The away uniforms were still black pants and numbers on a white jersey, but they now used teal as the only accent color as opposed to using gold in previous years.
The Jaguars' identity, in terms of colors, beginning in 2009 is exclusively teal and black, with gold only being used in the logo.
The final change made to the Jaguars' uniforms in 2009 was to the helmet. The new helmet and facemask are black just like the old ones, but when light hits the new ones a certain way, both the helmet and face mask will sparkle with a shiny teal appearance. These are the first helmets in professional football which change color with different angles of light. The logo and number decals also incorporate this effect.
2012
Prior to the 2012 season, new Jaguars owner Shahid Khan announced that the team would once again use a black jersey, something they had not done since 2007. In September of that year, the team announced that it would use the black jersey and black pants as their primary uniform combination. The teal jersey was retained as an alternate.[46]
2013
On April 23, 2013, the Jaguars unveiled new uniforms designed by Nike. The primary home jersey is black with white numerals outlined in teal and gold. The road jersey is white with teal numerals outlined in black and gold, marking the first time since 2003 that the team has used teal numbers on their road jersey. The alternate jersey is teal with black numerals outlined in white and gold. The team had never before used black numbers on their teal jersey. All three jerseys feature a contrasting stripe that bends around the neck, and semi-glossy patches on the shoulders meant to resemble claw marks. The team added their new shield logo onto a patch just above the player's heart, meant to pay tribute to Jacksonville's military heritage.[47]
The helmet, first of its kind in the NFL, features a glossy gold finish in the back that fades to matte black in the front.[48]
The new uniform set includes black and white pants with the Jaguars logo on the hip and a tri-color pattern down the player's leg.
